This social ad was the Oregon Department of Human Services. The animation promotes a New Workbook. The intentional high contrast colors and harmonious motion graphics are complying as a best practice for general accessibility and vital for users with visual impairments. Additionally, the intentional large, clean typography with a font that is bold and legible. It avoids overly decorative script fonts that can be hard to decipher quickly on a small screen. With a clear value proposition and direct call to action with multiple routes, this ad was highly successful.